art project / guerilla marketing project / publicity for a left field cartoon show caused all this mayhem in Boston yesterday. Now 2 unemployed and starving artists may suffer the consequences of this genius marketing ploy.
The 2 dropouts who got paid to put them (the "devices") up around the city have been arrested and charged with perpetrating a hoax or something... What hoax? It was the city that thought they were bombs and closed bridges and cancelled buses, etc. Bloggers knew what was really going on hours before the city did. And 9 other cities figured it out without causing panic.
best press conference EVER!
see a behing the scenes video of the installation process.
other sources...
http://wbztv.com/topstories/local_story_031135507.html
http://www.freep.com/apps/pbcs.dll/article?AID=/20070131/NEWS07/70131046/1054/SPORTS06
2 comments:
This is very sweet! Loved it...
indeed... pure genius!!
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